Retail Execution Software for FMCG in 2026: Feature Comparison Guide

Retail execution software determines whether brand strategy survives contact with the shelf. In 2026, the strongest platforms combine store tasks, shelf evidence, and manager-level insights in one field workflow.

Who This Guide Is For

• FMCG operators choosing a first dedicated retail execution platform
• Revenue leaders replacing spreadsheet-led store audits
• Teams standardizing in-store compliance across regions

Feature Comparison Snapshot

How to Choose Without Running a Six-Month RFP

Use this order:

1. Workflow fit first: Can a rep complete visit, evidence capture, and follow-up in one flow?
2. Data trust second: Are photo and checklist outputs manager-trustworthy?
3. Rollout risk third: Can field managers coach usage without heavy admin support?
4. Commercial terms fourth: Is pricing aligned to your outlet and rep model?

Key Criteria and What "Good" Looks Like

1) Audit Consistency

Good platforms make store audits impossible to fake with timestamped and geo-linked submissions.

2) Shelf Visibility

Image recognition should reduce manual counting effort and improve action speed, not just produce pretty dashboards.

3) Manager Intervention Speed

Look for alerting and exception views that identify underperforming stores before weekly reviews.

4) Field Adoption

If reps need excessive taps to complete a visit, compliance falls and data quality degrades.

30-60-90 Pilot Framework

• Day 30: Validate audit completion rates and data quality by outlet tier.
• Day 60: Track corrective actions and re-visit closure rates.
• Day 90: Measure sales-linked outcomes (availability, display execution, order uplift).

FAQ