Traditional CRM vs Field Sales CRM: HubSpot vs Lemmonade

If your team sells mostly through field reps, route coverage, and in-store execution, this is not a close call. Traditional CRM and field sales CRM solve different primary problems.

• HubSpot is optimized for pipeline management and inbound-led sales motions.
• Lemmonade is positioned for route-based field execution and FMCG rep workflows.

Comparison Table

Why This Matters for FMCG Teams

Field teams fail with traditional CRM setups when reps must bolt on route apps, audit tools, and order workflows. That adds context switching and lowers data quality.

For teams running repeat store coverage and execution tasks, a field-first platform usually wins on:

1. Daily rep adoption.
2. Manager visibility into field activity quality.
3. Time-to-value in the first 90 days.

Tradeoffs (Honest Version)

Decision Framework

• Pick HubSpot first if your growth model is marketing-led and most deals happen remotely.
• Pick Lemmonade first if your revenue model depends on territory execution, visit quality, and in-store outcomes.
• If you need both, start with the system that fixes your biggest current bottleneck.

Related Reading

• See CRM: Best CRM Field Sales 2026
• See CRM: FMCG CRM Vs Retail Execution Which First

FAQ